For ultra-competitive, mostly male engineers in the technology industry, fitness is the next space for efficiency and one-upsmanship.
When people talk about the skyrocketing metabolism of Silicon Valley, it’s a metaphor for profits, innovation, a surge in products or services. But now it’s happening literally. There is a cultural shift afoot in the technology industry: fitness has gripped the so-called brogrammer. Software developers who see the world as a series of systems in need of optimization have turned that instinct inward. Call it the six abs of highly effective techies—HGH bodies for PHP minds.
via You can hack a computer. Can you hack your fitness? – Fortune.